(�� Shashidhara D. et al., International Journal of Research in Management, Economics and Commerce, ISSN 2250-057X, Impact Factor: 6.384, Volume 08 Issue 2, February 2018, Page 60-65 Contemporary Issues in Marketing Management-A Conceptual Framework Shashidhara D.1 and Dr. Chandramma M.2 1 (Research Scholar, Karnatak University, Dharwad, India) 2 (Associate Professor, K U P G Center Haveri, … Others, however, would disagree and argue that technology is detrimental to human interactions and negatively impacts relationships. 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