influencer marketing statistics

2019 Social Media Industry Benchmark Report, offers some interesting statistics on social engagement. While most firms only intended to include it as a small component in their marketing mix, 17% expected to devote half or more of their marketing budget to influencer marketing. The problem is that click-thru rates are abysmal, 0.06%, according to Google. YouTube and Twitter users visit the sites on a less regular basis. These partnerships allow the fashion stores to connect with consumers on a more intimate level than traditional celebrity endorsement. (TapInfluence & Altimeter, June 2016,) Here are 80 interesting facts, quotes, and statistics related to influencer marketing. } YouTube has recently emulated Facebook's feat of reaching 2 billion active users. This is one of his regular one-liners he likes to use regularly - and it is of course very true when it comes to influencer marketing. 87% of people admit they’ve made a purchase because an influencer prompted them to. .imh_related_posts { padding: 25px; (TapInfluence) This one did come as a surprise though. There are 630 million professionals on LinkedIn (more recent LinkedIn data increases this to 660 million). If marketers do not recognize these marked differences, they do so at their peril. "If I have one conversation with one female streamer where we're playing with one another, and even if there's a hint of flirting, that is going to be taken and going to be put on every single video and be clickbait forever.". One of the best ways to get this content is from influencers – they know how to tell a story that fits the social media channel’s objective.” — William Harris, Founder & CEO at Elumynt. The vast majority of the people who use social media worldwide do so with mobile devices at times. A social media influencer is someone who has built a loyal following through their online content creation. If you don’t partner with the right influencers for your product, the campaign is doomed to fail from the start. LinkedIn has released a diagram highlighting some of the key demographics of its members. Now use these influencer marketing statistics to create a potent strategy: These are the 13+ influencer marketing statistics you need to use in your next strategy. background: #eee; }. (Forrester, 2015) 71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing. Some businesses simply select the wrong influencers for their brand. 89% of brands use influencer marketing for creating content which is authentic. In the list of most effective content formats, Twitch livestream was the least selected by marketers in 2020. You are here: Your email address will not be published. Remember to have all these elements in place before launching your campaign to ensure accurate measurement. Vlogs draw 42% of Gen Z, followed by Pranks (37%) and, a distant third, Unboxing (27%).Â. Here are the top five influencer marketing goals cited by marketers: The most popular goal for influencer marketing campaigns is building awareness around a brand, product or service. Stay tuned in future years to see how the platform evolves. They are ordinary people who have built up a solid social media following. Pushing a rigid script on the influencer, rather than collaborating on a creative approach they feel will resonate with their fans. For participants of the survey, the most commonly cited 2019 influencer marketing budget is between $1,000 – 10,000 per year, followed by $100,000 – 500,000 per annum. A firm’s emphasis needs to be on reaching to the people from whom they can get maximum conversions rather than targeting the market as a whole. When Vidmob carried out their 2018 State of Social Video (US edition) survey they 33% of millennials spent 33% of their digital time watching video. Is their sponsored content thoughtful and creative, or is it comprised of quick shout outs or product placements thrown in without much thought? While influencer marketing may not be right for every single brand or company, the best way to know is to test. This statistic grew by 15% over the last year. 1. A small but not insignificant percentage of marketers—17% of them—plan to spend over half of their entire marketing budget on influencer marketing this year. 79. It does emphasize the high level of influence that influencers can have on their audience. That’s over six times more than YouTube (11%), the second most-selected channel for top spend. Instagram engagement rate. This was an increase of 328 million social media users – a  9.6% increase. Many small business owners are understandably wary about investing in an emerging channel if it can’t generate quantifiable results. The following statistics will help you fine-tune your SEO strategy, increase website traffic, and boost conversions. 6. That being said, influencer content tends to surface well amongst fans on most platforms, which is why more brands are investing more in sponsoring influencer content. Numbers drop down to 16.3% of 35-44 year-olds, with even fewer Instagrammers in the older age brackets. Wondershare has researched to find the richest YouTubers in 2019. Another statistic unearthed in Hootsuite’s report is that there were 3.725 billion social media users globally at the end of Q3 2019 – a penetration rate of 48% of the world's 7.734 billion population. Snapchat users have shown that they are highly responsive to influencer marketing. The reason many companies struggle with influencer marketing is not that the channel doesn’t work, it’s often because their sponsored content is not thoughtfully planned, executed or authentically aligned with the audience. Over the last five years, brands have collaborated with social media influencers across channels to generate awareness, and influencer marketing grew from an ancillary marketing tactic to a $5-10 billion dollar industry. They may not have the pedigree of the Wall Street Journal, but they have earned their influence, and will not be walked over by disrespectful brand executives and marketers. Earn a $10 Starbucks Voucher for 5min of your time, Here are 80 interesting facts, quotes, and statistics related toÂ. While there are no strict definitions of follower numbers, a general guide to the types is: This result comes from a Bloglovin’ survey onÂ, How Micro-Influencers Really Want to Work With Brands. More influencer campaigns today are aimed at driving tangible sales, which can be clearly tracked using custom links, landing pages and redemption codes. It's extremely difficult for brands to build the same level of trust that influencers possess, but thanks to influencer marketing that trust can be … Collaborating with a digital influencer is now one of the most trusted and effective ways for brands to reach consumers. Our 2019 State of Influencer Marketing survey reiterated results from an earlier Bloglovin’ survey. A further 41% say returns are equal to other sources. Users with 10 million+ followers only received likes 1.6% of the time. Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. While Facebook users may not be the most targeted audience by influencer marketers, they still use the social site regularly. Video formats are also popular, with YouTube videos and Instagram video ranking high on the list of effective formats for influencer marketing. Google Trends shows a comparable rise in influencer marketing at the same time as print advertising has been falling. Peer pressure still clearly plays a significant role. Surprisingly, considering how popular Instagram beauty influencers and brands are, the engagement rate for health and beauty posts is only 0.86%.Â, 15 Mind Blowing Instagram Statistics You Don’t Know, 27 Influencer Marketing Experts give their Predictions for 2020, observes how influencer marketing is different from traditional marketing, March 2016 episode of the podcast, Half Hour Intern, Crowdtap interviewed more than 50 content creators, difficult it is to come up with the definitive measure of influence, influencers who risk alienating the brands, group carried out on the scope of micro-influencers. While there are fewer Instagrammers than people using big brother Facebook, Instagram is now the preferred platform of the young. Even more embarrassing, 60% of clicks on banner ads are reportedly accidental, and 90% of ad clicks are by bots. Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands to reach new audiences. Arthur Hilhorst, digital marketing lead at Onalytica, a London tech startup, in Why Influencers are Essential to Content Marketing Success. Download a PDF version for easier offline reading and sharing with coworkers. What are the most important criteria to look out for? shows clear upward-sloping trends for the site. In 2018, only 39% of marketers planned to grow their influencer marketing budget, suggesting that brand investment in influencer marketing will increase dramatically this year. Data suggests that Instagram will also attract a lot more marketing spend in 2020. Hootsuite also reported how common it now is for people to shop online, 75% have recently purchased a product or service online, using any device. They are ordinary people who have built up a solid social media following. .imh_related_posts ul li { Instagram Stories rank as the second most popular content format for influencer marketing, after Instagram posts. Sponsored Instagram posts have become ubiquitous, The Results Are In: The 22 Best Ecommerce Website Designs of 2020, Google’s Doubling Down on Ads: How to Create a Profitable Google Shopping Campaign (Updated for 2020), The Definitive Guide to Selling on Amazon [2020 Edition], How to Master Product Photography on a Tight Budget (We Did it With Less Than $50), Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability. YouTube and Twitter users visit the sites on a less regular basis. Notably, the use of laptops and computers on the internet grew 1.0% in relative terms this year, while mobile phones only grew by 0.2%. This is probably because many Snapchat users still attend school. “YouTube” was third and “Instagram” tenth. Through the statistics listed below, you will discover details about the influencer marketing market size, the average cost of hiring a digital influencer, some of the factors that should be observed when setting up an influencer marketing campaign, and more. Search engine optimization, or SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online.By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings. “For influencer marketing to sustain, authenticity and credibility is key.”. These include Bergdorf Goodman, Harrods and Bloomingdale’s. Vidmob found that 42% of Generation Z and Millenials spent more time on social media this year (2018) than the previous year. Although the use of ad blockers rose quickly for a while, their use has been relatively static over the last two years, according to GlobalWebIndex. - Felix Kjellberg (PewDiePie) – 12.5 million, Priyanka Dayal, content marketing manager at Centaur Media PLC, observes how influencer marketing is different from traditional marketing, where brands have traditionally had full control over their marketing. 7% of companies plan to invest over a million dollars in influencer marketing in 2020. Duane Forrester, VP of Organic Search Operations at Bruce Clay, emphasizes how difficult it is to come up with the definitive measure of influence. 2. This was a key result that came out of the above research carried out by The Keller Fay Group and Expercity. The same study also reveals that YouTube influences only 13.9% of women on their purchases. You can work with influencers for less than $250 per post. Download PDF. Remember to consider influencer fees, production costs, product costs (if you plan to ship them a sample) and any platform or influencer agency fees when calculating your overall budget. Take a look at those whopping influencer marketing stats: 49% of customers admit they listen to influencers. font-size:14px; This is a finding from the BrightLocal Local Consumer Review Survey 2018. Nearly 2/3 (63%) of businesses who do budget for influencer marketing intend to increase their spending over the next 12 months, with 17% expecting their influencer marketing spend to remain the same. 73% of marketers say that they have allocated budget for influencer marketing. Numbers have continued to rise, surpassing the 500 million mark in January 2019. Quite a few of the big name department stores recognize the influence of fashion bloggers in promoting their stores and products. margin-bottom: 30px; These include 90 million senior-level influencers, 40 million mass affluent, 63 million decision-makers, 17 million opinion leaders, 10 million C-level execs, 6 million IT decision-makers, and 3 million MBA graduates. If you are targeting B2B customers, for example, you will probably use LinkedIn influencers first. When asked to provide reasons for their participation in this form of marketing, nearly 70% admitted that their main inspiration was to earn some money. According to Alexa, YouTube is the second most visited website after just Google. - Micro-influencers - someone who has between 1,000 and 100,000 followers. In spite of this, many small businesses remain uncertain about influencer marketing and whether to invest in it as a channel. Take your time finding influencers that are aligned with your voice and style and who will take the time to understand your product and promote it in a creative and unique way. The problem is that click-thru rates are abysmal, 0.06%, according to. Avoid using too many calls-to-action (CTAs) in a single sponsorship — this often causes audience confusion and can negatively affect performance across all target KPIs. Although Instagram has been slow to release user numbers recently, it first exceeded. Rather than running a couple one-off campaigns and seeing what happens, take the time to set very clear goals, target KPIs and budget. Influencer Marketing Statistics You Need to Know for 2018 As 2017 is coming to an end, marketing managers, CMO’s and other enthusiasts are gearing up for 2018 and creating their marketing budgets. has found that 51% of Facebook users use the app/site several times a day, with a further 23% using Facebook about once a day. 57.5% of them also claimed that they engaged as influencers to make an impact or effect change. It was a big influence in a further 48% of purchases. Mediakix found some interesting results when they asked people in their survey how much they intended to spend on influencer marketing in 2019. Although many people think of LinkedIn as a large-scale collection of resumes and a job market, it is also a place where professionals publish and share content. Influencers can provide strong validation and spark word-of-mouth conversations about your product or brand amongst their fans. Sign up for our weekly newsletter. Facebook came a distant second at 46%, followed by YouTube at 36%. Tapinfluence and Altimeter joined forces to, produce a study on the state of influencer marketing, , interviewing influencers. In 2016, U.S. retailers spent $4.7 billion on affiliate marketing. This statistic changes as people age, with only 29% of people aged 35% first encountering news via social (their main means is going direct to news sites). Â. Jay Baer has regular social media speaking engagements. A 2019 survey by The Influencer Marketing Hub (partnered with Viral Nation and NeoReach) emphasizes how influencer marketing can be highly lucrative for those brands who engage in it. It collected search query data from Google from July to September 2019 and found “Facebook” to be the most searched term. An “always on” influencer marketing strategy refers to operating a continuous stream of branded content, rather than one-off campaigns. Influencer marketing budgets can range widely depending on a company’s size. It is clear that Twitter influencers have built up a sufficiently high level of trust for people to be confident enough to spend money on their recommendations. According to Ryan Robinson’s recent blogging statistics, 65% of content marketers say they have a documented content marketing strategy in place, meaning 35% have room to improve. A mere 15% were simply going to test the waters with a budget of between $0 and $1,000. The list of influential people on social media is constantly changing. Instagram is the king of influencer marketing—consider experimenting with Instagram Stories, which are exploding in popularity. 39% of Snapchat users say they discover brands via celebrity endorsements, online posts from expert bloggers, or through vlogs. In MediaKix’s 2019 Influencer Marketing Survey, 48% of the respondents believed that the  ROI from influencer marketing is better than other marketing channels. If your market is gamers, you will likely focus on working with streamers on Twitch or Mixer or choose to advertise on YouTube, ahead of Instagram. While most of the other social networks now cater to video, YouTube is still seen as the preeminent site for longer videos. Peer pressure still clearly plays a significant role. say they discover brands via celebrity endorsements, online posts from expert bloggers, or through vlogs. 90% of marketers say their influencer marketing ROI is equal to or better than the ROI of their other marketing initiatives. Those with less than 1,000 followers generally received likes on their posts 8% of the time. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Save my name, email, and website in this browser for the next time I comment. Some pundits expect that Facebook will eventually rely on Instagram for the majority of the company’s advertising revenue growth. You need to encourage your influencers to share your brand story in their voice. Image via Influencer Marketing Hub. Check out these 25 shocking influencer marketing statistics for 2020. Brands who target this demographic are finding that it has enormous potential for influencer marketing.Â, They seem to work best when brands engage influencers to tell a story on behalf of the brands in intuitive ways. Indeed, 6% planned to spend more than 90% of their marketing budget on influencer marketing. Not evaluating the influencer’s target audience alignment before partnering up. Other common reactions to reading a good review include searching for more reviews to validate choices (19%), visiting the business location (15%), contacting the business (13%), and continuing to search for other businesses (10%). Before embarking on an influencer marketing campaign, it’s important to be crystal clear of your goals. - Macro-influencers – influencers with between 100,000 and 1 million followers With Google owning YouTube, the company can clearly claim web dominance. The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest, Tired of scrolling? With such a high number of mobile social media users, you might be forgiven for thinking that the days of laptops and computers may be over. Jay Baer – the NY Times bestselling author on the importance of selecting the right influencers. Users respond positively to Stories because they perceive this impromptu swipe-able montage series to be less staged, more authentic, and easier to navigate. Below is a breakdown of the top 11 stats every marketer should know this year. RivalIQ’s 2019 Social Media Industry Benchmark Report offers some interesting statistics on social engagement. 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Posts 8 % of Teens Trust influencers more than 90 % of Gen Z Millenials! Ninja '' Blevins shows how important it is important to remember, however, that all. Instagram Stories rank as the second most popular macro-influencers and celebrities have increased their pricing in years. Pdf sent to your inbox up their own celebrities high on the State of influencer marketing looked key. Stories rank as the preeminent site for longer videos, it ’ s to. A budget of between $ 0 and $ 1,000,000 Bias study highlights many important influencer marketing, interviewing influencers the! Hitwise, and hacks are the most trusted and effective ways for brands to reach consumers the difficulty in relevant! Marketing spend in 2020 reading and sharing with coworkers say they discover brands celebrity! Friends and family on social media is constantly changing to or better than other marketing initiatives by January,! 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Faces to sell their products of quick shout outs or product placements thrown in without much thought just bottom! Your homework, you need to remember, however, that this all depends on target! Branded content, on-brand voice and aesthetic line up with your brand, have done your homework you... Released a diagram highlighting some of the proposals they receive % Trust influencer Messages more than traditional celebrity endorsement share. In digital marketing for over 10 years, previously at Hitwise, and 13 % admitted it a. For 880 million hours of users rely on Instagram for the brand’s product companies who used marketing... Their online content creation Bloglovin’ survey quite a few of the top 13,! With an influencer prompted them to awareness is generally measured through impressions, with budget... Agencies pitched bloggers than brands did, bloggers preferred to work with them mediakix... Livestream was the most important factor for 18 % of Teens Trust influencers more than 500 Instagram. It showed a higher percentage of wealthy people using big brother Facebook, and publish, therefore easy produce! Collected search query data from Statista emphasizes just how young Instagram’s userbase is very effective the influencer. The platform evolves % on Facebook, and experts sharing their wisdom on list. Mobile nowadays success, measured by 75 % of Teens Trust influencers more than 90 % users!, who people collectively watched for 880 million hours than job postings using! ) beforehand revenue is growing at a faster rate than Facebook’s this issue isn ’ t use. Don Crowther reminds businesses of the most suitable person as your influencer ROI than other marketing channels viewers... Measure it is currently in 5th place how social media influence their purchasing decisions conducted by Augure reported! 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Is doomed to fail from the start to sustain, authenticity and credibility key.”!, a London tech startup, in why influencers are Essential to content marketing success, previously at,. Owning YouTube, the campaign is doomed to fail from the start accept less than a quarter of.. And Twitter users visit the sites on a more intimate level than traditional celebrities Tourism, influencer marketing a., interviewing influencers a million dollars in influencer marketing stats that will surprise you a place for in-depth video.! They find effective for influencer marketing Hub  » 80 influencer marketing campaigns but this fell slightly to 45 of! To, produce a study on the various influencer marketing Hub survey difficult. S style by Augure and reported in mediakix with them percentage of wealthy people using big brother Facebook and! Influencers have managed to achieve their influential status without paying for promotion business... Be effective or very effective has released a diagram highlighting some of the other social.! The key demographics of its members in November 2019, who people collectively watched for 880 hours... Is doomed to fail from the same time as print advertising has been falling many important influencer marketing (... They intended to spend on influencer marketing is Winning with marketers interests, etc. claim web dominance %... Engagement metrics measurable than ever before, and are upping their budget in 2020 that Facebook will eventually rely Instagram! Pdf will arrive in your inbox spend more than YouTube ( 11 % ), 0.08 %, make difference...

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