The key here is to make sure your target audience matches the followers or connections of the influencer you want to reach out to. Join the largest sales automation family. 10 Email Templates and Influencer Marketing Examples for Outreach Email #1: … Let’s start with the “Expert Round-up“. Something important here is the variables we have in our email. [Insert another sentence about their feed that adds a human element]. No, don’t assign to people who work for the companies. Author’s Tip: This option is mostly recommended for PR campaigns. Types of Outreach Email Templates to Use. I hope that this guide has helped you understand the steps to reaching out to influencers for your business. To understand this better, let’s use an example. We decide on the ways we’re going to promote them (e.g., sponsored posts, Instagram giveaways). Do I want to increase reach and engagement, raise brand... Write a Catchy Subject Line. Discover the amazing work from our users. How to Craft The Perfect Influencer Outreach Email (+6 Free Templates) Step #1: Identify the right influencers. How to personalize: Do your research and mention an excerpt of something in the post you’re referring to. Use this when you want to add an extra layer of confidence when it comes to reaching out only to people who work for the company that includes the target URL. How to Write the Perfect Influencer Outreach Email Template Know Your Goals. This will help any visitors interested in learning more about us to directly visit our website. My name is [Name] and I am a [Job Title] at [Company Name]—[Something about the company]. The Follow-up Email Template. I’m reaching out to let you know that we’re actively looking for more affiliates that could help us further expand our reach and raise awareness among new audiences. Email Outreach Template to Help You Get Started. Thank you for that — we really appreciate it. Hey (Influencer Name), I’m (name),from (brand name). In this guide, I’m going to share with you a 5-step process for: This guide can be the starting point of your influencer marketing strategy. Connecting with the right influencers or bloggers can amplify your brand awareness, allow for precise targeting, and enhance the credibility and trust for your own brand through the relationships they have already established. It can also increase your overall audience engagement through giveaways, polls, etc. What do I expect from the collaboration? I hope you won’t have to say too many bad things about our product! Look at who your audience follows — ask them who they look to for advice. That statistic alone is enough to see the importance of influencer outreach! Type #2: Influencer Outreach Email Templates. Since you’re into [Topic], you’ll already have heard about [Company Name]. Especially if you’re a lifestyle brand, you need to add it into your marketing strategy. Initial outreach template. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you about a product your audience would get a lot of value out of. Hey Influencer, Been following your work for a while - really interesting takeaways from your deep dive into the pros and cons of always-open vs. closed-door courses. Generic Collab Email Template Hey [Insert Influencer Name], I have been following your profile on [insert social media platform] and really loved your post (s) on [insert topic]. Success rate estimation: Medium/High, based on how popular or busy your prospect is. I’ve been following your blog for a while now and just wanted to say that I really like your writing style. I was thinking that, since we’re pretty much targeting the same audience, a collaboration would make perfect sense. This is a great technique to use for influencers interested in a specific topic. I’d really appreciate it if you could link back to our website from the text where you mention us. Just wanted to say congrats on {Something Noteworthy}. Can you add any insights or did it spark some follow up questions? Managing your inbox and starting building relationships. You now have 22 outreach emails to help you get higher response rates and run more successful email campaigns. Where I use {…} it shows you a variable that you’ll need to change for each prospect on your email list. Now you can successfully reach out to influencers by following these tips and making the most of the ideas provided here. Wondering what outreach marketing is and how to use it to grow your business? Don’t reach out to everyone — this’ll be a waste of your time. How to personalize: Mention the work they’ve done in terms of link building on a specific target page. I’ve been following your blog for a while now and since we’re in the same business — and probably have similar audiences — I wanted to connect. My name is [your name] from [company]. Sponsored content is one of the most common forms of influencer marketing. Working with people who have influence in your niche is an essential part of any successful content marketing strategy. The next step of the process requires us to set up our email sequence. Yes, assign up to {1-9} person/s regardless of whether an author is assigned. I keep this phrase in mind every time [Related Story] happens. My name is [Name] and I am a [Job Title] at {Company Name}—{Something about the company}. They worked with influencers like Iga Wysocka and Selena Gomez to introduce their #MyNeoShoot contest. I wanted to quickly show my appreciation for your {Page Title} list post/comparison guide: {url}. It’s also important to note that, according to Oberlo, 80% of consumers have carried out a purchase after having seen the product recommended by an influencer. An email proposal template for influencer outreach that you can reuse over and over A list of all the details you need to be clear on before reaching out to influencers Please note: this template features one or two travel-related examples, however please know that the same practices and information can be applied to any niche. Thus, all we need to do is is map the “Referring URL” field that remains. Here’s the page where you originally linked back to: {Lost Link URL}. in an interview. With over 500 connections and 59,076 followers on LinkedIn, Aaron would be a great influencer to reach out to if you want to connect with a very wide audience that’s interested in SaaS solutions, trends, and news. Engage with people already positively influencing your audience — go beyond liking their content to sharing or commenting. Guest Blog email. This will create a genuine human connection and give you a better sense of the content they like to recommend. Ideal for: Bloggers who want to reach out to popular bloggers in their niche. We can [How You Will Provide the Products for the Review]. Keep inspiring us with your stories and articles. Start reaching out before your competitors snatch them up. The best way to fill your posts with those two elements is by collaborating with other bloggers — people who’re doing the same thing you do. Here are three templates to get you started. Use this when you want to add an extra layer of confidence when it comes to reaching out only to people who still work for the company that includes the target URL. Before you reach out to anyone to try and sell your pitch, it’s always good to connect on social media channels or relevant outlets. Additional resources: What Are Inbound Links & How to Build Them (Guide for 2021). No, don’t assign any opportunities to authors. An exceptional influencer message will win over the influencers so that they participate in your influencer marketing campaigns. How to Use the Templates: Introductory Note. Use this when you want to reach out to multiple people in the same company. Template #1: Reply to emails from influencers. How to personalize: Connect with the person you’re reaching out to on LinkedIn or Retweet one of their recent Tweets prior to reaching out to them and include a “P.S.” to mention something they’ve achieved. Most of these emails look the same and have no personal touch to them. The template below provides a way to reach out to prospects and establish relationships. I saw that you mentioned us on {Page URL} and I just wanted to reach out and say thank you for the shout out! This means you may edit or build upon the work and even use it commercially , but you must give the original author proper attribution . I’d really appreciate it if you could place the link back where it was. But let’s face it: reaching out is one thing. Additional resources: 8 Ways to Get Your Blog Noticed and Boost Traffic, Interested in a collaboration with {Blog Name}. Of course, to run a successful influencer campaign, you first need to partner with the right people. This means that you have to be sure as to what kind of automation you want to run, as this will help Respona find the best contact information for you. Was it through a direct message on LinkedIn or Instagram, or through an influencer outreach email? in an interview. This means that if you want to add email follow-ups, you’ll need to create them and add them to your email sequence. P.S. email marketing, but the interest around it continues to grow as the time passes. We’re building links as well — interested in a collaboration? Getting a response is another. When we don’t want to use the author name as a way to assign contact information to a prospect. How to personalize: Mention one of their recent posts promoting a brand that’s relevant to yours. Now that you know how to connect and interact with your prospects before reaching out to them, it’s time to send your personalized email and start initiating some conversations. Lastly, include a deadline to create a sense of urgency. I’m always looking for ways to expand my blog’s reach and get more exposure. Type #1: Brand Outreach Email Templates. Like Robert B. Cialdini wrote in his book: “We like people … Ideal for: Pre-launch startups that need to get some media coverage or companies that are launching a new product/service. I’ve been following your work for {Time Period} now. 4. Cold blogger outreach strategy for link building/PR is a catch-22. Author’s Tip: This option is mostly recommended for link building campaigns because if the author is working for the company, then chances are she will have editorial access to the blog. Google — and all search engines for that matter — like high-quality content and links. All you need to do is find the influencer’s social media profile and reach out to them. Here are two templates to get you started. You send me some samples of your products. This one will be useful mostly for SaaS and tech companies who’re looking for affiliate partnership opportunities. Adidas is a great example of this. You can use email outreach templates to build backlinks, generate leads, make connections with influencers, improve customer experience, and build your brand. Also, it’s interesting to see that your online audience is growing so fast. According to a recent study on 11.8 million search results by Backlinko, “a website’s overall link authority correlates to higher first page Google rankings”. Would you be interested in discussing this further? How to personalize: Mention a recent article that your prospect will most likely remember — avoid mentioning old articles. By connecting with influencers through influencer outreach, you can reach a larger audience and hopefully build up your own at the same time. Micro-influencer marketing is quickly going to become the worst kept secret of the marketing industry. For example, you have to consider the relevancy between the influencer’s audience and your audience, the engagement rate the influencer receives on their posts, their specific opinions on things, and whether or not they’d be a good fit for your business. You can collaborate with another blogger to create a piece of content that’s relevant to your audience, arrange guest post swaps, co-marketing activities, and much more. According to the US Bureau of Labor Statistics, approximately 20% of new businesses fail during the first two years of being opened. This is why we’ve chosen the following options: Once you click “Next”, you’ll see the number of prospects Respona is trying to find contact information for, as well as the number of estimated credits based on your selected criteria and the time estimation for Respona to find the best contact information for your prospects. It’s a win-win situation – I guess you know that already. We’ve been monitoring your work and see you’re doing a great job with [Topic of Interest]. Here are three unique templates to help your outreach emails get seen and even get you replies. Thought you’d be interested in including [Your Post/ Company/ Product] in your article? If yes, I can provide you with more details about the launch so that you can write a detailed article. Loved the way you said {Insert Article Summary}. There’s one thing every podcaster loves: Traffic! Also, one thing to keep in mind is that we only provide you with the first email of the sequence. However, most people nowadays are doing PR outreach wrong. Ideal for: Brands who want to reach to popular names and industry leaders. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. Let me know by leaving a brief comment below. Success rate estimation: Medium/High, if done within 30 days from the day the link was removed. To do that, you have to click on “Personal Templates” and then “New”. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Especially the one you did for {Reviewed Company}. By integrating influencer marketing into your overall advertising strategy, you can boost the other forms of digital marketing you’re using as well. So far, we’ve discussed the process of identifying and reaching out to influencers. We’ve actually written a few in-depth articles about [Topic] in the past, and our design team has put together a really neat infographic to go along with it! Templates in this category can come in handy when you’re looking for influencers to promote your products and services. In the next step of the process, we need to find the contacts for our prospects. In our example, we have 16 opportunities without contact information and have asked Respona to find contact information for 4 persons from inside the company. Once you’ve compiled a list of potential influencers, I suggest you prioritize … Hello [name], Hope you are in a good mood today despite rainy and dull weather outside. Very often — especially when it comes to eCommerce businesses or lifestyle brands — there is a need to ask micro-influencers or actual customers to review one or more of your products. Ideal for: Big blogs and publications for which you’ve identified keyword gaps based on their content, or business, competitors. You may be doing great work with content, but to get links, you need to start mastering email outreach. Regardless, you’re going to need a good email template that you can use when reaching out to influencers in your email list. This is a powerful alternative to traditional advertising or promotional tactics, as discussed by Digital Marketing Institute. How to Use the Templates: Introductory Note, Type #2: Influencer Outreach Email Templates, Type #3: Blogger Outreach Email Templates, Type #4: Backlink Request Email Templates, Type #5: Link Building Collaboration Email Request Templates, Type #6: Guest Post Outreach Email Templates, Type #7: Affiliate Recruitment Outreach Email Templates, Type #8: Infographic Promotion Outreach Email Templates, Type #9: Public Relations Outreach Email Templates, Type #10: Product Review Outreach Email Templates, 7 Things to Include in Your Brand Pitch Email Template, How to Reach Out to Influencers: 5 Simple Steps (+ Template), 8 Ways to Get Your Blog Noticed and Boost Traffic, What Are Inbound Links & How to Build Them (Guide for 2021), Guest Blogging on Steroids – What Even the Best Guides Forget to Mention, Guest Blogging: A (Complete) Step-by-Step Guide for 2021, A Picture Perfect Guide to Promoting Your Infographic, PR Outreach: How to Do It Right (+ Templates, Tips & Tools), Press Release Distribution: The Ultimate Guide for 2021, How to Introduce Yourself In An Email: 24 Templates to Use, Email Outreach: 12 Tips During Tough Social & Economic Times, How to Write a Follow Up Email After No Response [Template], Cold Email Marketing: 6 Tips for Campaigns That Get Read, 7 Things to Add in Your Brand Pitch Email Template (2021), What is Outreach Marketing? 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