Demographical; age, gender, life-cycle stage, income, occupation, Behavioural; degrees of loyalty, benefits sought, personality, user status. MY ACCOUNT LOG IN; Join Now | Member Log In. A youngster might want a mobile phone but an earning professional will want a communicator with lots of extra features such as email and file editing support. 2016, McDonalds segmentation, targeting and positioning, retrieved 11 April 2016, < http://research-methodology.net/mcdonalds-segmentation-targeting-and-positioning/ >. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on McDonald’s Corporation. ACORN, Mosaic • Explain the different target markets of McDonalds … The author of the current paper McDonalds in India segmentation it has done is on three different bases: 1) Demographic Segmentation: Kids, Family and Students McDonalds offers different products like Happy Meal … The following is a direct quote from McDonald’s franchise strategy document: “McDonald’s has made itself to be the family friendly low cost restaurant in the fast food business. In my next blog, I will be discussing Product, Brand and New Product. Dudovskiy (2016) claims that McDonalds uses these segmentations and segmentation … Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Targeting McDonalds recently launched a breakfast fashion range (Figure 1) consisting of a T-shirt, button-up dress and pyjama trousers each covered with McMuffins and hash browns (AdNews 2016). Compared to other segmentation types -- demographic, psychographic, ... geographic segmentation makes sense. In psychographic segmentation, McDonald’s has adopted itself according to the convenience and lifestyle of their consumers, for countries has a huge vegetarian population McDonald’s came up with a different and new product line which includes items like Mc Veggie burger. However, according to Carol Sagers (McDonald’s Director of US Marketing) the company seeks specific segments of its target population,and then customise or position their products to each segment. demographic segmentation examples This segmentation is done in regard to students, kids and family. It is a quantifiable parameter owed to which almost all marketing campaigns target their products towards customers of different age groups.Famous fashion designers such as Chanel, Gucci and Burberry all formulate their fashion collections targeting demographic market based on age, gender and income. what do you want them to think?” (YouTube 2013). Segmentation according to demography is based on consumer- demographic variables such as age, income, family size, socio-economic status, etc. A Simplified Explanation of Geographic Segmentation With Examples. Segmentation is the dividing of a populations into groups according to certain characteristics. McDonalds in India segmentation it has done is on three different bases: 1) Demographic Segmentation: Kids, Family and Students McDonalds … According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class. It can be done on the basis of age, gender, lifestyle, region, etc. McDonalds for example uses all four of the market segmentation-strategies. Dudovskiy (2016) claims that McDonalds uses these segmentations and segmentation criteria: However, Balaji et al (2016) maintain that McDonalds only uses demographic segmentation strategy with age as the criteria. For example… Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Marketing Segmentation for Mcdonalds Assignment. Change ), You are commenting using your Google account. In con… Demographic segmentation is a key segment that McDonald’s tends to focus on the most. Blog Topic 4: Product, Brand and New Product, Blog Topic 5: Pricing Considerations and Approaches, Blog Topic 6: Integrated Marketing Communications, Blog Topic 7: Place (Distribution and Logistics). It can help you tailor your approach during seasons customers may need your product. 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